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Is it always beneficial for a brand to use celebrities in advertising?

Posted On: May 22, 2013 In NLMA News

Is it always beneficial for a brand to use celebrities in advertising? Many people might think that using celebrities in advertising can help boost their sales and promote their brand name. The truth is that this does not always happen. In fact, studies show that over the course of last year, time and time again we observed incredibly low effectiveness scores of TV ads starring celebrities. After a study conducted in 2010 the results showed that fewer than... 

Never Stop Learning How to Sell

Posted On: May 6, 2013 In NLMA News

It’s graduation season again and this year I get to be a part of that group which walks across the stage, receive a college degree, and go out into the working world. Before I get there however I had one last paper to write; a book report on Jeffrey Gitomer’s The Sales Bible. Reading it I realized something: just because I was done with school, didn’t mean I was done learning. I first realized this when I went to purchase the book. I’m standing in... 

Going Viral

Posted On: March 29, 2013 In NLMA News

Traditional forms of marketing have been decreasing over the past decade due to new products that have enabled consumers to block out the inconvenient, and of course unwanted, ads.  Print advertisements, television commercials, and radio advertisements have been the most affected forms of marketing due to products that have enabled and even enhanced consumers’ arsenals against traditional media efforts.  The following products have lead to the decline... 

Pinning for Profit and Brand Awareness

Posted On: March 22, 2013 In NLMA News

What form of social media had a dramatic increase in traffic from 2011 and 2012?  Did you guess PINTEREST?  The traffic on Pinterest increased by an incredible 5,124% between 2011 and 2012!  Social media websites (such as the three most popular Facebook, Twitter, and Pinterest) are advertising platforms that can no longer be ignored.  Of the three most popular social media websites, Pinterest is the least utilized.  Pinterest’s increase in popularity... 

Can Advertising Be Too Creative?

Posted On: March 22, 2013 In NLMA News

Like most Americans one of my favorite days of the year Superbowl Sunday. The beauty of it is I can get together with my football friends and talk about the big game, or I sit there with my friends who aren’t interested in the game and talk about the real entertainment, the commercials. Usually there are a couple commercials worth a few laughs. When in doubt Doritos just about always come through for a laugh. In recent years I’ve heard complaints that the... 

Why Small Business Needs Big Social Media

Posted On: March 8, 2013 In NLMA News

It’s been said over and over again in business the last few years; if you are trying to market you NEED to be on social media. Why is social media so important? For starters it’s the best way to directly connect with customers. Anytime something big is happening with your company and you need to let people know about it, social media is a low cost, instant way to alert your customer base. Despite these clear advantages there are still several companies... 

LinkedIn Marketing Strategies

Posted On: March 8, 2013 In NLMA News

Content Creation LinkedIn is a social media website that is designed to help individuals and businesses network in the professional community. A company’s page can create an easily accessible inside view of a company for its current and prospective customers while it enables the company to have a better understanding of their customers’ demographics, wants, and needs. This social media website allows users to search, create, and/or access viable... 

5 Marketing Resolutions for the New Year

Posted On: December 11, 2012 In NLMA News

Since 2012 is soon to be a wrap, it only seems fitting to decide your 2013 marketing resolutions. Marketing is one of the most important aspects of a business, be sure to think long and hard on your new resolutions. Look back at the past year, and decide what you may have done differently. If you need help with determining your business’ resolutions don’t worry we are here to help. Make 2013 your best year in business yet. 1.    Target Advertising Need... 

Increase Your Company’s Sales Through YouTube

Posted On: October 15, 2012 In NLMA News

Did you know YouTube has become the second most used search engine? This is why your company should utilize this social media channel. Video marketing can increase your company’s sales drastically. This is why video marketing should be implemented into your company’s marketing plan. Why has YouTube become so big? Videos keep people’s attention, rather than long articles. People of all ages- both young and old use YouTube. Businesses should use YouTube... 

Protect Yourself From the Flu this Season

Posted On: September 30, 2012 In NLMA News

Did you know the flu season could start as early as October? Have you gotten your flu vaccine yet? The seasonal flu usual begins in the Fall and ends in the Spring. You may be asking when should you receive the flu vaccine? That is why we are writing this post! We want you to know how to protect yourself from the upcoming flu season! Who and When Should A Person Receive the Flu Vaccine? The flu vaccine takes about 2 weeks to be affective. Patients are recommended...