5 Marketing Resolutions for the New Year

December 22, 2012

Since 2012 is soon to be a wrap, it only seems fitting to decide your 2013 marketing resolutions. Marketing is one of the most important aspects of a business, be sure to think long and hard on your new resolutions. Look back at the past year, and decide what you may have done differently. If you need help with determining your business’ resolutions don’t worry we are here to help. Make 2013 your best year in business yet.

1.    Target Advertising

Need to cut down your marketing budget this year? Marketing research is key to advertising. Research which demographics would most likely use your product or service; focus on this small demographic group when marketing. When targeting certain segments, it will decrease the amount spent as well as focus on the group that would most likely buy into your product or service.

 2.    Increase your Social Media Presence

Does your company currently have a social media presence? Social media can engage past clients as well as bring in the new. If you are currently on social media platforms, step up your game. Start using new and different platforms in 2013.

3.    New Connections

Make 2013 a year of networking. Attend association luncheons and conferences, these are perfect places to network. Not only could these people be your future customers, but you can actually learn something from them to. Keep these new connections engaged through social media and email marketing.

4.    Try New Things

Don’t let fear keep you from trying new things. Sometimes taking a risk can be a good thing, especially in marketing. Think of innovative ways to get your brand out there. Be creative. Create monthly emails, new discounts, create a YouTube channel, Facebook more often, or create a Twitter account.

5.    Give your Website a Facelift

It is important to keep your website up to date on the latest information. Your website could very possibly be a customers first impression of your business. Make sure your website is easy to navigate, has your company’s current information, and appealing to the eye.

Have we given you enough resolution ideas? Reminisce on 2012, and start brainstorming today on your 2013 resolutions. Take what you have learned from the past year, and use those lessons and experiences this year. Remember to take a risk and try new things this year.

Source: Flow Town