Author Archives: Carlos

Maney & Gordon, P.A.

Joseph ThurdeKoos, Esq. – Maney & Gordon, P.A.

We are extremely happy with the results and customer service provided by No Limit Marketing & Advertising. They took the time to meet with us to discuss our advertising needs and goals. We were pleasantly surprised with the comprehensive result of their research and marketing ideas. Since working with No Limit, our brand awareness in the community has greatly increased. Thanks No Limit!

Epic Expos

Brandi Zrallack – Epic Expos, Inc

No Limit Marketing assisted us in exceeding all attendance and exhibitor goals for the first annual Florida Kids and Family Expo. With nearly 16,000 people in attendance at our first event, we were thrilled that we chose to work with No Limit Marketing and their committed team of professionals that tirelessly put our event in front of families through billboards, social media and so much more. They negotiated the best positioning for us and worked to get us noticed from avenues we would have never thought of. Having them on board reduced stress and worry. They were timely in their responses and attention to our needs. I couldn’t have been more thrilled!

Pinning for Profit and Brand Awareness

What form of social media had a dramatic increase in traffic from 2011 and 2012?  Did you guess PINTEREST?  The traffic on Pinterest increased by an incredible 5,124% between 2011 and 2012!  Social media websites (such as the three most popular Facebook, Twitter, and Pinterest) are advertising platforms that can no longer be ignored.  Of the three most popular social media websites, Pinterest is the least utilized.  Pinterest’s increase in popularity and its defined demographic of mostly women (79% of Pinterest’s users) can be extremely beneficial to many companies, especially those involved in: fashion, beauty, DIY projects, recipes, exercise, home improvement/renovations, and health products.

Pinterest’s Demographics

  • 40 + million users
  • 79% female
  • 60% have  some college education
  • 69% earn $25,000 – $75,000 per year
  •  Pinterest has been used by approximately 12% of the adult population

Statistics

Popular Pins on Pinterest

  • Food and drink – 11.1%
  • DIY and Craft – 9.6%
  • Home Décor – 5.8%
  • Hair and Beauty – 5.4%
  • Women’s Fashion 5.4%
  • Weddings – 4.9%

Top Pinning Sources

  • Google.com
  • Etsy.com
  • Uploaded by user
  • Tumblr.com
  • Flickr.com
  • Imgfave.com

Why use Pinterest?

Pinterest users typically only pin projects, products, and/or articles that they wish to try and/or reference in the future.  The more a topic is pinned the greater frequency it will show up on the users’ home feed pages.  The more a pin shows up on a users’ feed the more likely individuals are to pin the  topic to one of their own boards.  This is primarily due to the pin’s status or reliability.  If a pin is reliable the information desired is correct and easy to find once the pin is clicked, i.e. the recipe is included, it’s not a link to a general blog page, the page isn’t spam.  The status or reliability of a pin is due to a pinners’ connection with their pins.

Pinterest users will only pin something if he or she plans to use it in the future.  For example, there is an application on Pinterest that is used by advertisers known as Pinbooster.  As one might expect, Pinbooster is a webpage dedicated to increasing a business’s pins on Pinterest.  In order to do this, Pinbooster recruits and pays avid Pinterest users to pin advertisements, products, etc. .  Although the recruits get paid to pin, research has shown that they will only pin what they are interested in even with the incentive of being paid!  Finally Pinners are more likely to purchase products through the use of Pinterest than any other form of social media (Facebook, Twitter, etc.).  In fact Shopify, a company who uses Pinterest to advertise their products, generated approximately 17% of their social media revenue!

Pinterest is the most popular way to find desired purchases through social media.  So why not try Pinterest?  With social media advertising’s low cost (free in some cases) and Pinterest’s new analytic applications and other advertising  applications

The following links are Pinterest resources for advertisers:

http://pinableads.com/

http://ninjapinner.com/

https://pinbooster.com/

By: Shelley Mitchell (Intern)